The definitive explanation of Marketing. The secret of marketing is...

This will clear up any confusion about Marketing...

You're a woman and you see a handsome man at a party. You go up to him and say, "I'm fantastic in bed."
That's Direct Marketing.

You're at a party with a bunch of friends and see a handsome man. One of your friends goes up to him and pointing at you says, "She's fantastic in bed."
That's Advertising.

You see a handsome man at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed."
That's Telemarketing.

You see a man at a party, you straighten your dress. You walk up to him and pour him a drink. You say, "May I," and reach up to straighten his tie, brushing your breast lightly against his arm... And then say, "By the way, I'm fantastic in bed."
That's Public Relations.

You're at a party and see a handsome man. He walks up to you and says, "I hear you're fantastic in bed."
That's Brand Recognition.

You're at a party and see a handsome man. He fancies you, but you talk him into going home with your friend.
That's a Sales Rep.

Your friend can't satisfy him so she calls you.
That's Tech Support.

You're on your way to a party when you realizethat there could be handsome men in all these houses you're passing. So you climb onto the roof of one situated towards the centreand shout at the top of your lungs, "I'm fantastic in bed!"
That's Junk Mail.

I hope you all have a complete understanding of Marketing now!

Maximixe your email marketing efforts with mobile marketing!

I recently got a question how to improve email efforts. I thought I'd write about it today.

One thing to keep in mind when it comes to email marketing and how to maximize the usage of it is to ask yourself: “So what?” before you send it.

What is the point of the email? The email send itself? Because your boss told you to send it? The message? Special offer? What is the “So What?” of the email?

In my experience, hotels and tour operators must start using email together with another form of communication to create a stronger call to action.

People coming to your hotel are traveling. They are not always connected to the internet to check their emails. That is just one reason as to why email response rates are low. Another reason is that your emails have little or no value to them. So what is the answer? The answer is mobile marketing combined with email marketing.

It allows you as a hotel to connect with your customers when they are walking out the door. Give them a room upgrade offer? Tell them about the SPA and golf deals. A map and address to the hotel? Even restaurant coupons or other special deals are perfect thru the mobile channel. Give your customers a great value.

Ask yourself: What would you like to receive when traveling?

Until next time, stay tuned for more innovative online marketing tips!

ps... don't be afraid to ask me for more information. :)