How to launch your website in one easy step

Right, so you have a department store that is over 30 years old and you are making your first tentative steps online. How do you go about launching your site? With a bang, of course!

HEMA is a Dutch department store. This is what their site looks like.

The first store opened on November 4, 1966, in Amsterdam. Now there are 150 stores all over the Netherlands.Take a look at HEMA’s launch campaign.

You can’t order anything and it’s in Dutch, but just wait a couple of seconds and watch what happens. What a clever way of introducing your catalogue of over a thousand products in nearly 30 categories.

Check it out http://producten.hema.nl/

Notice where it ends – on the play again button, coz you’ll want to, and send to a friend, again coz you’ll want to! Sometimes it really is the simple things that are most effective.

The problem is it gets VERY annoying the 2nd and 3rd and 4th time you visit the site. The 1st time it's awesome but after that it's just annoying. They should have made the flash play only once and if a user wants to see it again, click to play.

I want to say thanks to Justine Paul from Linc in Melbourne who emailed me this. It's awesome! :)

Until next time, stay tuned. Stay hot.
Chris Bjorklund

The definitive explanation of Marketing. The secret of marketing is...

This will clear up any confusion about Marketing...

You're a woman and you see a handsome man at a party. You go up to him and say, "I'm fantastic in bed."
That's Direct Marketing.

You're at a party with a bunch of friends and see a handsome man. One of your friends goes up to him and pointing at you says, "She's fantastic in bed."
That's Advertising.

You see a handsome man at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed."
That's Telemarketing.

You see a man at a party, you straighten your dress. You walk up to him and pour him a drink. You say, "May I," and reach up to straighten his tie, brushing your breast lightly against his arm... And then say, "By the way, I'm fantastic in bed."
That's Public Relations.

You're at a party and see a handsome man. He walks up to you and says, "I hear you're fantastic in bed."
That's Brand Recognition.

You're at a party and see a handsome man. He fancies you, but you talk him into going home with your friend.
That's a Sales Rep.

Your friend can't satisfy him so she calls you.
That's Tech Support.

You're on your way to a party when you realizethat there could be handsome men in all these houses you're passing. So you climb onto the roof of one situated towards the centreand shout at the top of your lungs, "I'm fantastic in bed!"
That's Junk Mail.

I hope you all have a complete understanding of Marketing now!

Building a Herb Garden and Marketing?

Built a herb garden today. Don’t know anything about gardening but I have always wanted fresh herbs as I enjoy cooking. What has this go to do with online marketing? Everything really.

I asked the staff at the garden place today how to plant my herbs. Not much help. Dirt, water, watch em grow. Hmmm…. I know it’s not that easy. I didn’t get upset about the lack of help but my mind started spinning as it raises a good question. If this company had a marketing engagement plan to help me (the customer) become a better gardener would I be more or less inclined to buy from them in the future? I would definitely buy more plus I would tell my friends how great this company is. So… why do I feel like I need to see another garden store next time and not go back?

Low hanging fruit is the easiest revenue boost a company can make. Happy customers are your best advertisers. Find out more at http://www.reallyhotideas.com.