ANZ's new logo: $15 million well spent?
ANZ's new logo: $15 million well spent?
ANZ bank has splashed $15 million on a new logo that it claims reflects its 'human' side.
The new logo, at right, features a 'modernised' font and a central 'human' shape that "represents ANZ’s customers and people" flanked by three shapes that signify the bank's operations in Australia, New Zealand and Asia-Pacific.
The new logo will be launched in an advertising campaign from Sunday and ANZ buildings, websites, stationary and marketing material will be re-branded in the coming year at a cost of $15 million.
What do you think of the new logo?
Is $15 million too much to spend on a logo?
What would make an appropriate logo for ANZ bank?
Have your say by commenting below:
ANZ bank has splashed $15 million on a new logo that it claims reflects its 'human' side.
The new logo, at right, features a 'modernised' font and a central 'human' shape that "represents ANZ’s customers and people" flanked by three shapes that signify the bank's operations in Australia, New Zealand and Asia-Pacific.
The new logo will be launched in an advertising campaign from Sunday and ANZ buildings, websites, stationary and marketing material will be re-branded in the coming year at a cost of $15 million.
What do you think of the new logo?
Is $15 million too much to spend on a logo?
What would make an appropriate logo for ANZ bank?
Have your say by commenting below:
posted by Chris Bjorklund at
10:06 AM
2 Comments
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